I'm looking through my GWS texts and some of them are the stereotypical dried-up social-sciency types: "Can the Subaltern Speak?," "Visual Pleasure and the Narrative of Cinema," "Feminist Theory and PostStructuralist Practice," and "Sex in Question: Materialist Feminist Anthologies."
On first glance, I think, wow, these look dry. Who would read something like this?
Then on second glance, I think, Me! I would read this!
And then I dig in and am gone.